The AI-Powered Streaming and Tailored Streaming Platform are Set to Transform Fan Engagement and Open New Revenue Avenues for Belgium’s Premier Field Hockey League
Pixellot, the pioneer in AI-automated sports production technology, and Belgium’s esteemed Top Hockey League are unveiling an innovative partnership that promises to redefine sports broadcasting in Belgium. With a focus on live streaming and digital transformation, this collaboration will not only enhance fan experience but also unlock new monetization opportunities through commercial sponsorship of the league and its clubs.
Following the successful project launch in March, the upcoming season, renowned as one of the elite hockey leagues globally, will offer comprehensive live coverage of every game for the first time via a new branded OTT viewing platform. Enabled by Pixellot’s technology, this initiative will facilitate the production of captivating graphics and highlights, enhancing the fan experience and offering both the league and its clubs a new avenue to broadcast their content.
“Thanks to Pixellot, we’re not just broadcasting our games; we’re revolutionizing the way we are connecting with our fans and promoting field hockey” said Cédric Deleuze, President of Top Hockey League. “This partnership and the new viewing platform will allow us to showcase the thrilling action of our league and to enhance our commercial strategy by attracting partners for sponsorships, thereby elevating the profile of field hockey in Belgium and around the world.” said Michel Schuermans, Top Hockey League board member.
“Our partnership with the Belgian hockey league is a game-changer, not just for the league and its clubs, but for sports fans across the country” said Alon Werber, CEO of Pixellot. “By leveraging Pixellot’s award-winning AI technology and our OTT for live streaming and highlights, we’re setting a new standard in sports broadcasting and opening up opportunities for content monetization through commercial sponsorships.”
This strategic collaboration marks a pivotal moment in broadcasting for this sport, as the hockey league harnesses Pixellot’s technology to offer unprecedented access to its matches for the first time. Beyond live streaming and generating highlights, this partnership paves the way for innovative fan engagement and new revenue streams, reaffirming the league’s commitment to promoting the sport and its stars.
About Pixellot
Founded in 2013, and having powered over 5 million live games, Pixellot is the world’s largest producer of sports content. Pixellot pioneered the concept of automated sports production solutions as an affordable alternative to traditional video capture, production, and distribution systems for professional and semi-professional sports events. Today Pixellot’s AI-Automated end-to-end solutions fully automate live sports capture, distribution, analysis, and monetization of over 200,000 games per month from 40,000 fields and courts in over 80 countries around the world.
About the Top Hockey League
The Top Hockey League is Belgium’s premier field hockey competition, featuring the country’s top 12 teams in Women’s and Men’s competition. Renowned for its high level of play and contribution to the sport’s development, the league plays a pivotal role in field hockey’s popularity in Belgium and internationally.
